Exhibition identity for Design Hub Barcelona
Fabrication Laboratory is an exhibition happening in the DHUB museum in Barcelona from june 2010 to may 2011.
Fabrication Laboratory talks about the change of the production methods through which we’re going and the rise of the 3D-printing solutions.
The project presented here is the graphic identity of the exhibition, which involves an ancient symbol of the industrial design process: the production line, represented as an endless structure carrying boxes. This basic object evolves through the project in a post-modern mechanism: completely decontextualized from its original background, it tilts, shifts and assumes sculptural forms and behaviors, it interacts with other objects, it spreads news, texts and images.
The use of such a clear symbology immediately recalls the idea of production but at the same time the clichés are destroyed and renewed, the user is surprised by such a distorted image of the industrial production, which is being de-constructed thanks to the rise of digital fabrication.
The isometric language of the project dialogues with the corporate identity of the DHUB museum.
Fabrication Laboratory is divided into smaller exhibitions. Each of them has a different theme and proposes different events. A color system helps the user to understand the splitting. Black and white is used for the events that do not match any specific sub-category.
The basic elements of the system are the chain and the boxes: the chain evolves its shape and interacts with its surroundings, the boxes communicate with the user through images and text. Each box color is associated with a sub-exhibition; two boxes of different colors can eventually interact and talk of a crossed event. Boxes can contain objects, which are all different between them to distort even more the traditional idea of the production chain.
The project won a bronce LAUS
Photos 4, 6, 7, 8, 9 courtesy O. Rigat
I suggest you to have a look at how the project looked like at its birth.